Joy Kitheka

Personal logo

Client: Pricespy.co.za

Objective: increase traffic to site and engagement with post

Campaign name: "Stay ahead of the game"

Detail: I designed the flyer for an article I had written. The flyer is intended for email subscribers. I came with the concept for the article and flyer, wrote all the copy, arranged the layout of the illustrations, selected colours and typography.

Client: Myself

Objective: Consideration, drive transactions, offer support and establish relationships

Campaign name: "Hit your target"

Target Audience: Women/Men, aged 25-50

>Interests: Marketing/advertising (digital), ecommerce, shopify

Client: Pricespy.co.za

Objective: Increase brand awareness

Campaign name: "Brand awareness, Why we're the best"

Target Audience: All in South Africa, Women/Men, aged 18-65+

>Interests/Behaviours: Shopify, online shopping, ecommerce, Amazon.com, retail, tech, takealot.com

Client: Pricespy.co.za - (proposal for article)

Objective: Increase site traffic, as well as post engagement, establish brand as the 'go-to' for ecommerce advice

Campaign name: "Ecommerce voice of authority"

Target Audience: All in South Africa, Women/Men, aged 25-50

>Interests/Behaviours: Shopify, online shopping, ecommerce, Amazon.com, retail, technology, cloud computing security, cyber-attack, dropshipping, internet security,

Client: The Little Tubbies Daycare & Preschool

Objective: collect lead information

Campaign name: "Set the right foundation"

Target Audience: All who live in Pretoria, South Africa; Women/Men, aged 25-40

>Interests/Behaviours/Demographics: newlyweds, new parents, parents with toddlers, parents with preschoolers, breastfeeding, childcare, early childhood development, kindergarten, parenting

Client: TribalCalling.com

Objective: collect lead information

Campaign name: "Join Our Tribe"

Target Audience: Various English-speaking countries; Women/Men, aged 18-40

>Interests/Behaviours/Demographics: frequent travellers, Africa, African culture, cultural heritage, outdoor enthusiasts, safari, travel, tribal art, TripAdvisor, adventure travel

Client: TribalCalling.com

Objective: collect lead information

Campaign name: "Join Our Tribe"

Target Audience: people travelling in Asia; Women/Men, aged 21-55

>Interests/Behaviours/Demographics: frequent travellers, cultural heritage, travel, TripAdvisor, adventure travel, Asian culture, travel Asia, "Eat, Pray, Love", spirituality, yoga retreats

The resilient waters of the Indus strain through daunting gorges, striving to earn their place in this unforgiving landscape. Approximately 160km from Leh District, one of the two districts in Ladakh in the state of Jammu and Kashmir, India, are the picturesque Drokpa (or Brokpa) villages of Dah (or Dha) and Hanu. Ancient rocks bore their way through centuries-old dust collecting into rugged tents. The dusty terrain eventually lets into fertile land watered by ancient aqueducts; apricots, app...

The eCommerce industry continues to grow along a promising and profitable trajectory; however, the path to creating a successful eCommerce business is anything but smooth.
We’ve compiled a list of the most common eCommerce challenges faced by Merchants and offer practical solutions to help your eCommerce business grow.
1. Lack of Quality Traffic
Display advertising certainly has its advantages, however, there’s no guarantee that the traffic flowing to your site is actually your real target au...

Anticipate an aura of Afro-grunge sweeping across Lower Long on weekends as Merchant’s Shebeen, a tavern for the daring and designer, smears the streets with its idiosyncratic swagger.

Zambia’s booming capital Lusaka celebrates its centenary at the end of July this year, with the Lusaka100 committee scheduling a host of activities fit for the big 100.
The stage has been set for a momentous celebration on Cairo Road on Wednesday the 31st of July. Events will kick off at dawn with a running and walking marathon beginning and ending at the South End (Kafue) Roundabout.
Following the marathon, the Malasha Bike Race will see competitors speed from the Kafue Roundabout to the Chu...

Ghoulish and ghostly

Disguised in oversized clay masks, skin painted white and decorated with pigs’ teeth, shells, and claw-like bamboo fingers; the Asaro mud men bear an uncanny resemblance to unearthly spirits as they stalk the lush green forests of Papua New Guinea.

Creating the perfect illusion of shadowy revenants, this eerie masquerade occurs to ward off enemy tribes.

The Legend

Legend has it that the Asaro were forced to flee into the Asaro River after being defeated by a rival tribe. ...

Luapula province, in the north of Zambia, hosts the Umutomboko ceremony at Mwansabombwe village between Mwense town and Lake Mweru, at the site of the Lunda royal capital established in 1890 by Mwata Kazembe Kanyembo Ntemena. The Umutomboko is a two-day ceremony which celebrates the advent of the Lunda and Luba people to Zambia from Kola in the Democratic Republic of Congo. The ceremony commences on Friday 26th July and concludes on Saturday 27th July 2013.

Chief Mwata Kazembe opens the cerem...

Launching a new online product or service can be a daunting task. Setting up an impressive online shop or website is easy enough, but steering traffic to your amazing new site and getting people to actually purchase something is the tricky part and yet it’s the key to successfully promote your online product or service.
Establishing an effective marketing strategy to successfully promote your online product or service can be the difference between bust or boom for your business. Whether you’r...